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CONFIGURATORS
Web configurators in the automotive sector offer the end user the ability to interact with a vehicle model and select specific features including interior wood trims, rims, paint colors and upholstery, all rendered in catalog photo quality. This interactive presentation of an automaker’s entire product portfolio creates a definite added value for the Internet presence by allowing consumers to experiment with the options and features of a vehicle before entering a showroom.
WEB SPECIALS
Web specials for the market launch of new products and events have become an established marketing tool. We support advertising agencies in creating the content of still and moving image sequences. Through the application of computer-generated worlds, we open up new creative space.
We create digital images for print products such as catalogs, press photos and advertising posters which are indistinguishable from regular photographed images. The advantages of CGI enable our experts to create, in short time, photorealistic renderings from CAD-based visualization data. We can support our clients through considerably abbreviated product development cycles and thus time-to-market cycles.
Whether your project calls for movies or still pictures, we use CGI to integrate virtual or existing vehicles into actual recorded film materials or actual photographed backgrounds. Consequently, visualizations such as those for media purposes or trade fair exhibits are quickly implemented with versatile flexibility.
Using our specialized skill set, we can visualize design studies and drafts. Our 3D experts support the design process, in that individual developmental steps are immediately displayed and can therefore be presented right away. Also, product positioning and market launch strategies can be achieved and supported more easily using CGI.
TV ADS
Even in the generation of TV ads, the combination of real shoots and CGI provides new creative capabilities, which we will gladly demonstrate, thus supporting agencies in idea creation. From a realistic presentation to a surrealistic impression, our artists can cover the full spectrum with appropriate special effects and level of detail.
We have years of experience in the visualization of technical processes, and have taken many vehicles apart and put them back together with CGI. We are well-versed in technical processes. We know how they are processed didactically correct, and made emotionally tangible.
In virtual showrooms we make products tangible. We build a virtual world of experiences and put our clients’ products on stage. Products may simply be selected by the ultimate consumer from those shown, or they may be configured individually.
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We know how to embed vehicles in real surroundings, in real shoots or in photographic backgrounds, without making it noticeable to the observer. We collaborate with experienced film directors and photographers, who film or photograph backgrounds that become a virtual world of a high-end automotive visualization.